The famous Thin Mints remain, but Girl Scouts are giving their cookie boxes an overhaul to highlight the real purpose of the $790-million cookie program, which is to teach girls five essential skills: goal setting, decision making, money management, business ethics, and people skills. To celebrate such a monumental program, this year Girl Scouts has named today, February 8th, National Girl Scout Cookie Day. Girls will be asking 50 million cookie fans across the nation to buy or order more boxes in honor of their success in running the largest girl-led business enterprise in the world.
"Everyone knows how tasty Girl Scout cookies are, but many customers don't realize that they're also helping girls build money management and people skills," said Girl Scouts of the USA Chief Executive Officer Anna Maria Chavez. "The girl who sells you Thin Mints today may be running a business, reversing the deficit, and improving your community within a matter of years. Just ask our 59 million Girl Scout alumnae, including 70 percent of the women now serving as U.S. senators."
When it comes to skill building, statistics show the Girl Scout Cookie Program works. According to a survey from the Girl Scout Research Institute, 85 percent of Girl Scout "cookie entrepreneurs" learn money management by developing budgets, taking cookie orders, and handling customers' money. Eighty-three percent build business ethics; 80 percent learn goal setting; 77 percent improve decision making; and 75 percent develop people skills.
All the revenue earned from cookie activities-every penny after paying the baker-stays here locally with Girl Scouts, Hornets' Nest Council. Cookie revenue is used to supply essential services to troops, groups, and individual girls, such as providing program resources and communication support, training adult volunteers, and conducting events. As part of their experience in the Girl Scout Cookie Program, girls can earn official Girl Scout rewards at every level of Girl Scouting, including cookie and financial literacy badges and the annual Cookie Activity Pin.
In the first package design update since 1999, the 200 million Girl Scout cookie boxes sold annually now feature a new look that highlights the five skills girls learn through the program. A new GSUSA marketing campaign reinforces this more contemporary message with the theme, "This Is What a Girl Can Do." And, for ease of purchase, customers can now find their Girl Scout Cookies using a free app available for iPhone or Android, or by downloading Cookie Locator. Follow us on social media today at #onemorebox or #gshnc.