Use this quick checklist to make sure your flyer, form, or other Girl
Scout piece follows key graphic guidelines and standards:
COLORS: All Girl Scouts materials should use three main colors:
black, white and Girl Scouts Green. You can tell if it's Girl Scouts
Green by the HEX number (#00b451), CMYK values (95/0/100/0), RGB
values (0/180/81), or PMS number (354).
FULL NAME: Do not use Scouts alone – ensure all references to
the organization and program use our full unique name, Girl Scouts. Before shortening our
Council's name to GSHNC, use the full name the first time it is
mentioned with the acronym in parentheses—Girl Scouts, Hornets' Nest Council
(GSHNC). Also note the proper location and use of the comma and
apostrophe within our name.
FONT: Please use Palatino Linotype for all Girl Scout branded
PHOTOS: Use close-up photos on your materials. Focus on the
action and ensure girls’ diverse personalities and experiences are
depicted, with an array of emotions (avoid using only posed smile
shots), and in active, strong, and adventurous ways as much as
possible (avoid posed, standing still shots unless critical to the content).
CLIP ART: Avoid clip art whenever possible. Use photography or
illustration instead, but do not “borrow” any licensed or copyrighted
LOGOS: Review the graphic
guidelines and get permission to use the Girl Scout, Hornets'
Nest Servicemark first, by completing the one-time logo
usage agreement form for approval.
CO-BRANDING: Ensure any public-facing material you create is
branded Girl Scouts only, or obtain special permission from email@example.com to promote